New Ford Bronco For Sale in Frisco, TX

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Why The Ford Bronco is Great For Frisco, TX

Not everyone in Frisco is looking for a family SUV or a daily commuter, and the Ford Bronco at AutoNation Ford Frisco is built for those drivers who want something different. With standard 4WD, a removable roof and doors, available G.O.A.T. modes for virtually any terrain, and a design that's instantly recognizable, the Bronco brings a spirit of adventure to one of North Texas's most active and growing communities. Whether you're taking the long route home with the top off on a clear Texas evening, planning a weekend trail run out of the city, or heading out to enjoy the open space around Frisco and beyond, the Bronco turns every drive into something worth talking about. Available trims from the capable base model to the track-ready Raptor mean there's a Bronco for every level of adventure. Come see it at AutoNation Ford Frisco on Highway 121.

New Ford vehicles at AutoNation Ford Frisco

AutoNation Ford Frisco is your source for the latest 2026 models in the Frisco area. We have a wide selection of new Ford vehicles, from the latest SUVs, trucks, and hybrid models. You can explore our entire inventory here on our website and filter by model, trim, body style, color, price, and specific features to find the exact Ford that fits your needs.

You can also save time at our dealership and start the buying process online:

  • Check current specials: Browse our current financing specials for popular new Ford models.
  • Sell your vehicle: Get a certified offer for your current vehicle. We'll buy your car, even if you don't buy a new Ford from us.

When you are ready to experience a new Ford in person, contact us at 888-437-1434 to schedule a test drive. Our dealership is conveniently located at 6850 Highway 121 in Frisco (get directions). We are here to answer any questions you may have and help you choose your next Ford for your lifestyle.

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Frequently Asked Questions About the Ford Bronco in Frisco, TX

What is the Ford Bronco's rear suspension design?
The Ford Bronco uses a solid five-link rear axle HOSS system with coil-over springs for maximum off-road capability and durability. A solid rear axle is specifically chosen for the Bronco's off-road mission - providing greater articulation consistency, simpler field serviceability, more predictable behavior on extreme terrain, and better compatibility with the electronic-locking rear differential available with the Sasquatch Package. The five-link arrangement precisely controls axle geometry while allowing the long-travel coil-over springs to maximize wheel travel - upgradeable through HOSS 2.0, 3.0, and 4.0 for Frisco and DFW-area buyers who want more capability.

What are the Ford Bronco's sealed Hero Switches?
Sealed Hero Switches on the Ford Bronco are the control interface for engaging differential lockers, Trail Turn Assist, and the front stabilizer bar disconnect (where available). They are weather-resistant and silicone-sealed against water, mud, and trail debris - allowing use during a water crossing or muddy trail section without risk of damage or malfunction. The sealed design also means the entire Bronco interior can be hosed out without worrying about electrical damage to these switches, a practical feature for Frisco and DFW-area Bronco owners who clean their vehicles after serious trail use in Texas and surrounding terrain.

What is the Ford Bronco's available B&O Sound System?
The available B&O Sound System by Bang & Olufsen on the Ford Bronco features up to 12 speakers including a subwoofer - part of the Lux Package (standard on Raptor and Stroppe Edition; available on Outer Banks and Badlands). The system delivers premium audio quality despite the Bronco's removable doors and open-air configurations, with speaker placement and tuning calibrated for the Bronco's cabin geometry. The subwoofer delivers full bass audio during trail runs and on-road drives for Frisco and North Texas Bronco drivers who want concert-quality sound in their off-road SUV.

What is the Ford Bronco's available Marine-Grade Vinyl seating?
Available Marine-Grade Vinyl seating surfaces on the Ford Bronco are specifically designed to resist mildew, moisture, mud, grit, and grime - durable enough to be cleaned directly with water alongside the Bronco's rubberized washout floors. Marine-grade vinyl is standard on the Badlands and available through various packages on other models, reflecting the Bronco's commitment to practical, trail-ready interior materials for Frisco and DFW-area drivers who regularly bring trail mud into the cabin during off-road use and need a quick post-trail cleanup solution.

What are the Ford Bronco's seating capacity specs by body style?
The Ford Bronco 2-door models seat a maximum of 4 passengers. The 4-door models seat a maximum of 5 passengers. The 2-door's smaller rear seating area suits a sport-focused off-road configuration, while the 4-door provides 36.3 inches of rear legroom and significantly more rear hip room (54.8 versus 43.3 inches in the 2-door), making the 4-door a meaningfully more comfortable choice for rear adult passengers on trail drives and road trips to off-road destinations from Frisco and the North Texas region.

Accessories and color may vary. Quoted price subject to change without notice to correct errors or omissions. New vehicle pricing may already include applicable manufacturer incentives which may expire at any time.  Manufacturer incentive data and vehicle features is provided by third parties and believed to be accurate as of the time of publication. Please contact the store by email or phone for details and availability of incentives. Sales tax or other taxes, tag, license, title, registration fees, and government fees are not included in quoted price. $225 dealer documentary fee is included in quoted price.

   

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Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.