New Ford Bronco Sport For Sale in Frisco

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Why The Ford Bronco Sport is Great For Frisco, TX

Frisco drivers who want a compact SUV with a bold personality and genuine off-road capability built in from the factory will find the Ford Bronco Sport at AutoNation Ford Frisco to be a standout choice in one of North Texas's most active and growing communities. The Bronco Sport brings standard all-wheel drive, available G.O.A.T. terrain modes, and a rugged construction that gives it trail credentials well beyond the typical compact crossover - all in a size that's practical for Frisco's busy road network and parking situations. Whether you're heading to Frisco Commons Park for a family weekend, loading up for a road trip and trail exploration beyond the DFW metro, navigating Highway 121 on the daily commute in a vehicle that has its own distinct character, or simply looking for a compact SUV that's more exciting to own and drive than most of its competitors, the Bronco Sport fits Frisco life well. Ford Co-Pilot360 driver assistance technology is standard across every trim. Visit AutoNation Ford Frisco on Highway 121 and take the Bronco Sport for a test drive.

New Ford vehicles at AutoNation Ford Frisco

AutoNation Ford Frisco is your source for the latest 2026 models in the Frisco area. We have a wide selection of new Ford vehicles, from the latest SUVs, trucks, and hybrid models. You can explore our entire inventory here on our website and filter by model, trim, body style, color, price, and specific features to find the exact Ford that fits your needs.

You can also save time at our dealership and start the buying process online:

  • Check current specials: Browse our current financing specials for popular new Ford models.
  • Sell your vehicle: Get a certified offer for your current vehicle. We'll buy your car, even if you don't buy a new Ford from us.

When you are ready to experience a new Ford in person, contact us at 888-437-1434 to schedule a test drive. Our dealership is conveniently located at 6850 Highway 121 in Frisco (get directions). We are here to answer any questions you may have and help you choose your next Ford for your lifestyle.

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Frequently Asked Questions About the Ford Bronco Sport in Frisco, TX

What is the Ford Bronco Sport's Lane-Keeping System coffee cup alert?
The Lane-Keeping System on the Ford Bronco Sport monitors the vehicle's position within its lane and alerts the driver if the Bronco Sport begins to drift out of the lane without a turn signal activated. If the system detects frequent drifting - suggesting driver fatigue or inattention - a coffee cup icon appears on the instrument cluster display, suggesting it might be time for a break. This graduated response to lane drift provides both immediate safety alerts and a proactive fatigue-monitoring function for Frisco and North Texas Bronco Sport drivers on long highway stretches and extended road trips to trail destinations where driver fatigue can set in gradually without the driver realizing it.

What is the Ford Bronco Sport Heritage model's interior design?
The Ford Bronco Sport Heritage features a uniquely retro-inspired interior that references the original Bronco's heritage. Standard interior elements include Heathered Navy Pier cloth seating with plaid inserts and Robin's Egg Blue stitching - a vintage-style plaid that embraces the classic Bronco spirit and is unique to the Heritage model; a center console with Navy Pier micro-suede and Race Red stitching; an Oxford White door ring; and a Navy Pier instrument panel surround. These interior design elements are all standard on the Heritage model without requiring any additional packages. The Convenience Package (available on Heritage) adds heated front seats, an 8-way power driver's seat, and a premium-wrapped steering wheel for Frisco and North Texas Heritage buyers who want added comfort alongside the retro aesthetic.

What is the Ford Bronco Sport's SiriusXM with 360L?
The Ford Bronco Sport includes SiriusXM with 360L - the most advanced version of SiriusXM satellite radio, which combines the traditional satellite broadcast with additional internet-connected content. SiriusXM with 360L provides the most extensive and personalized radio experience available, with access to ad-free music, talk radio, sports, podcasts, and more across all channels. Advanced personalization features help drivers discover content tailored to their listening preferences more easily. This makes the Bronco Sport's audio system highly capable for long drives and outdoor adventures from Frisco and North Texas to trail destinations across the region - providing continuous, high-quality entertainment regardless of cellular coverage or local radio signal strength.

What is the Ford Bronco Sport's available device tray and pre-wired auxiliary switches?
The available integrated device tray on the Ford Bronco Sport is mounted on the dashboard and provides a USB-powered platform for easy installation of dash cameras and other electronic gadgets - keeping devices powered and positioned without the cable management challenges of aftermarket mounting solutions. The available four pre-wired auxiliary switches allow owners to control installed aftermarket accessories like flood lights, electric winches, and air compressors directly from inside the vehicle, with factory wiring already run to key locations. Together, these features make the Bronco Sport a highly technology-adaptable platform for Frisco and North Texas Bronco Sport owners who want to equip their SUV with trail-use electronics and accessories without complex installation work.

What is the Ford Bronco Sport Outer Banks® Tech Package+ and what does it include?
The Outer Banks Tech Package+ is available exclusively on the Ford Bronco Sport Outer Banks model and adds a comprehensive technology upgrade: Ford Co-Pilot360 Assist 2.0 with a 360-Degree Camera with Trail View (activated in Off-Road and Rally G.O.A.T. Modes), front parking sensors, and Reverse Brake Assist. It also includes the premium B&O Sound System by Bang & Olufsen with 10 speakers including a subwoofer, and HD Radio. This package brings the Outer Banks to a level of technology and audio quality that rivals the Badlands while retaining the Outer Banks' standard 4x4 drivetrain and premium comfort-focused interior for Frisco and North Texas Bronco Sport buyers who prioritize technology and audio over advanced off-road hardware.

Accessories and color may vary. Quoted price subject to change without notice to correct errors or omissions. New vehicle pricing may already include applicable manufacturer incentives which may expire at any time.  Manufacturer incentive data and vehicle features is provided by third parties and believed to be accurate as of the time of publication. Please contact the store by email or phone for details and availability of incentives. Sales tax or other taxes, tag, license, title, registration fees, and government fees are not included in quoted price. $225 dealer documentary fee is included in quoted price.

   

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Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.